Four categories of e-commerce

There are many types of e-commerce models, based on market segmentation, that can be used to conducted business online.

The 6 types of business models that can be used in e-commerce include:^[1]Business-to-Consumer (B2C), Consumer-to-Business (C2B), Business-to-Business (B2B), Consumer-to-Consumer (C2C), Business-to-Administration (B2A), and Consumer-to-Administration

Business-to-business (B2B)

Main article: B2B e-commerce

B2B e-commerce refers to the sale of goods or services between businesses via an online sales portal.^[2] While sometimes the buyer is the end user, often the buyer resells to the consumer.^[3] This type of e-commerce typically applies to the relationship between producers and wholesalers; it may additionally remain applied to the relationship between the producers or the wholesalers and the retailers themselves.^[2] However, the same relationship can also occur between service providers and busine